Hi, I'm CJ.
I built CJ Service Ads because I spent years watching industrial and manufacturing companies get burned by agencies that didn't understand their business, their buyers, or what results actually meant to them.
This practice exists to do that differently. Straight answers, honest reporting, and Google Ads strategy built around your pipeline.
$2M+
In Google Ads Managed
B2B Only
Industrial and Manufacturing Focus
Direct
Access, No Account Managers
Zero
Long-Term Contracts Required
The Background
I spent years in the agency world managing Google Ads for hundreds of businesses across industries. I learned early from strong marketers and strategists who taught me how to think about paid search the right way. Not just the mechanics, but the strategy underneath.
I'm genuinely obsessed with Google Ads. I study the platform constantly. New features, algorithm shifts, bidding strategy changes. Google updates things regularly, and what worked last year doesn't always work now. Staying current isn't optional if you want to manage accounts well.
But something kept bothering me.
I watched too many business owners and marketing leaders at industrial companies get misled by agencies. They'd ask hard questions and get vague answers. They'd receive reports full of metrics that didn't connect to anything real. They'd be told to spend more money without any explanation of why. They felt ignored, confused, and they didn't trust what was happening with their budget.
That shouldn't happen. You're the one accountable for the results. You deserve a clear picture of where the money is going and what it's producing.
So I built something different.
CJ Service Ads is an independent consulting practice built specifically for B2B industrial and manufacturing companies. No junior account managers relaying messages. No percentage-of-spend fees that create an incentive to push you toward a higher budget. No vague dashboards designed to look impressive without saying anything useful.
Just clear strategy, honest reporting, and a consultant who is directly accountable for the work. If it isn't working, you hear that directly. If something needs to change, you know why.
B2B Industrial Focus
Industrial and manufacturing companies have longer sales cycles, technical buyers, and higher deal values. The Google Ads strategy has to reflect that. Consumer agency tactics don't transfer.
Pipeline Over Metrics
Impressions and click-through rates don't tell you if the investment is justified. Reporting here is tied to what actually matters: qualified inquiries, pipeline activity, and revenue attribution.
Direct Access, Always
You work directly with the consultant managing your account. Strategic questions get direct answers. No messages filtered through an account manager who doesn't touch the account.
How I Think About This Work
Four Principles Behind Every Engagement
These aren't values on a wall. They're the things that actually shape every decision I make in an account.
Transparency First
Every change to your account comes with a clear explanation of what was done and why. If something isn't working, you hear it plainly. If something is working, you know exactly what's driving it. No spin, no ambiguity.
Strategy Before Tactics
Bidding changes and keyword tweaks only matter if the underlying strategy is right. Before touching anything in an account, I understand the business: what you sell, who buys it, how they search, and what a qualified opportunity actually looks like.
No Conflicts of Interest
I charge a flat fee. I don't earn more if you spend more. That means every budget recommendation I make is based on what's actually right for your pipeline, not what increases my take. This is fundamental to how I operate.
Continuous Improvement
Google Ads is not a set-and-forget channel. The platform changes, your competitors change, your market changes. I stay current on all of it and apply what I learn to every account I manage. Stagnant accounts lose ground.
What to Expect
What Working Together Actually Looks Like
From first contact to an account running at full strength, here is what the experience looks like as a partner.
Day 1
Discovery Call
We talk through your business, your buyers, your pipeline goals, and what you've already tried. I ask direct questions and give you honest answers about what I think the opportunity looks like.
Week 1
Full Account Audit
A complete independent review of your account. Campaign structure, keyword targeting, conversion tracking, wasted spend. You get a written report with exactly what's wrong and what needs to change.
Weeks 2-4
Rebuild and Launch
The account is rebuilt from the ground up around your actual buyers and sales goals. New structure, new keywords, new ad copy, correct tracking. Launched and actively monitored from day one.
Month 2+
Optimize and Report
Weekly account reviews, monthly reporting tied to pipeline, and direct communication any time you have a question. You always know what's happening and why.
Credentials
Google Ads Certified. Constantly Learning.
Certification matters, but it's the floor, not the ceiling. Passing Google's exams means you understand the platform. What actually separates good management from bad is knowing how to apply that knowledge to a specific business, industry, and set of buyers.
I hold Google Ads Search Professional certification and stay current on every meaningful platform update. Google changes bidding algorithms, match type behavior, and campaign features regularly. Keeping up with that is a full-time commitment, and it shows in account performance.
The Difference
Traditional Agency vs. CJ Service Ads
Most agencies are built to retain accounts. This practice is built to produce results. The difference shows up in every interaction.
Traditional Agency
CJ Service Ads
Ready to Work With a Consultant Who Is Actually Accountable?
Get honest, independent Google Ads consulting built for B2B industrial and manufacturing companies.